The Three Thorns
Keeping Your Practice Stuck
🥀 Thorn #1: Promoting It Seems Sleazy and Unethical
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Marketing is mostly about tricks and manipulation — But you are a professional helping people, not an “influencer with a phone”.
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Therapists who succeed are often the ones that sell out — And you’re not willing to sacrifice your values if that's what it takes.
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Marketing can cheapen what you do or attract the wrong type of people — The ones not ready to commit to therapy
🥀 Thorn #2: "Client Work" Takes Up All Your Time And Energy
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You wanted to be a therapist, not a business person — You were never trained in “business”, and you shouldn't have to.
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There are so many things you could be doing — That you become too overwhelmed to even start
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The solutions that exist require a lot of time, effort, and "investment" (which actually means "risk") — And you have no time or energy left to even worry about that kind of stuff.
🥀 Thorn #3: Your Practice Is Different
(It's Not A "Business")
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Your "business" is different. It’s sacred — So the regular “business advice” out there doesn’t work because it treats it “just like another business”.
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Your "business" has a lot of uncertainty (new clients come in waves, old clients suddenly leave because of their resistance, each season is different) — So your nervous system is always “on”.
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Your "business" is sacred — How your clients perceive you is priority #1.
They have entrusted you with their mental health and respecting them is key.
How To Burn
The Three Thorns
Keeping Your Practice Stuck
🔥 You and I are going to use a 30’ call to create 3 very specific things — all built based on your schedule, on the nuances of your work, and on your vision.
They will burn the Three Thorns keeping your practice stuck — by combining the Three Elements necessary:
Oxygen 🌳, Heat 🌡️, and Fuel ⛽️
(If we miss just one, the Fire dies).
🌳 Oxygen: Your Skills
Good news: You’re already doing the hardest part of building a thriving practice.
Every session: You’re showing up with empathy, listening deeply, and guiding people through change.
And we're going to channel those skills so you can be a therapist — not a business person.
🌱 The Client Map is one page, that clarifies:
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Who your Aligned Clients are.
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How you can help them.
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How to communicate it in a way that resonates with them — and actually sounds like you.
One page to guide YOUR marketing.
Because the skills you already have aren’t just enough.
They’re the secret ingredient. 🥣
So after adding Oxygen (Your Skills):
You'll be able to Promote your Practice without Selling Out
🌡️ Heat: My Skills
You already have enough to worry about:
Scheduling sessions. Re-scheduling. Cancellations.
Running the sessions.
Overthinking.
Writing the notes.
And that’s just the client side... 😮💨
There's just no time or energy left to focus on growing your practice.
And even if there was, you don't know where to start.
That’s where I come in. 🙋🏻♂️
By drawing you Your Strategy Map to navigate through the business stuff in an actually doable way.
It's one page that shows you:
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What to do
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Why it matters
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How to do it — within your schedule
One page to guide YOUR business.
It takes the guesswork and the unwanted business stuff out of your life, so we can let your work – the real work – speak for itself.
Having adjusted the Heat (My Skills) to your preference:
You'll be able to Develop your Practice without Burning Out
⛽ Fuel: AI’s Skills
AI is an unfortunate reality, and it leaves you with two bad choices:
A: Ignoring AI and falling behind
B: Using AI and losing yourself
So what to do?
Option C: Make ChatGPT yours.
But do it once — and benefit from it forever.
Here’s why AI is failing you: it doesn’t know what to prioritize.
Give it too much → it gets confused.
Give it too little → it fills the gaps with noise.
And that’s because (no matter what the hype says)… AI is not a human!
So I’ll create Your AI Map, called: 🧑🏫 AI's ABCs.
It's a document that teaches your ChatGPT EVERYTHING it needs to know..
..to become a tiny personal assistant that:
✅ Instantly writes content in your voice, the way you envisioned it.
✅ Helps you brainstorm ideas that actually sound right for you.
✅ Speeds up your work
One page to guide your AI
This will be YOUR tool to put the other two Maps into action without adding pressure or complexity.
By adding Fuel (AI's Skills):
You'll have a Tool to Build your Practice
the way you want!
So how much will this be?
I normally sell these separately for $197 each ($591 in total)
But this bundle was made for people who don’t know me yet.
And trust isn’t something I get to just ask for.
It’s something I have to earn by actually solving your problems first.
Giving you EVERYTHING you need to succeed up front is the best way I know to do just that.
Which is why you’re getting all three for the price of one: $197
That’s a $400 discount 🤯
…well, a $394 discount to be exact 😛
Plus, if AFTER I give you everything, it doesn’t feel genuinely helpful,
you can take your money back and walk away.
No pressure. No catch. No “prove you deserve a refund” nonsense.
But Time Is Of The Essence...
Once I’ve gathered the number of people (and testimonials) I need, this offer will close.
Why? Because after that, I simply won’t have a reason to keep offering this as a bundle.
So if this landed in front of you, take advantage of it now — before it’s gone.
Thanks for taking the time to read this letter and I hope we talk soon,
The Therapist’s Goat
Umm... Who Are You?
Right now — to you — I’m nobody.
But the real questions you’re asking are: “Can I trust you?” and “Can you really help me?”
Which is why I left the “who I am” part for the very end.
First, I wanted to tell you what I can do for you.
Then, give you a way to test it for yourself (with a $394 discount — seeing is believing).
And only then, show you who I am — the least important part of all this.
This way, you don’t need to decide about trusting me right now.
First: You get everything I have to offer — with the safety of the money-back guarantee.
Then: You see the results.
Then: You decide whether to trust me or not.
So... Name: Fotis Regginas
Nationality: Greek
Nickname: The Therapist's Goat
